Hi, I’m
Marcus
, the founder of AIvalance
Let’s Build
Something
Brand Strategy
UX & UI Design
Work flows
Web Design
SaaS Development
AI Creative Direction
Visual Design
about me
Human First. AI-Enabled. Bridging the Digital and Physical Worlds.
I’m Marcus,
Founder of AIvalance and a serial entrepreneur. For more than 15 years, I’ve worked across business, marketing, UX, design and technology, always coming back to the same question: How do you turn a good idea into something people actually notice, understand and trust?
Today, I help founders, SaaS teams and premium brands connect strategy, design, technology and AI to build stronger brands, digital experiences and systems for growth. I’m not interested in design for design’s sake or AI for AI’s sake. A beautiful website means little if people don’t understand the business, and more content means little if nobody remembers it. The work has to earn attention, build trust and support a real business goal.
At AIValance, I work across:
• Brand strategy and positioning
• UX/UI, websites and digital products
• AI-assisted content and creative systems
• Marketing, workflows and customer journeys
• Premium brand expansion through strategic partnerships
My approach is simple: understand the problem first, then design the right system around it. AI helps me research faster, explore more directions, automate repetitive work and improve execution, but judgment, taste, context and final decisions remain human.
As AI becomes available to everyone, the advantage won’t come from who can generate the most. It will come from knowing what is worth creating, why it matters and how everything should work together.
That is the lens I bring to every project: clarity over noise, substance over surface, and technology in service of the idea.
If you’re building something meaningful and want a stronger brand, product or digital presence, let’s connect.
Current FOUNDED Ventures
AIValance
Founder & Creator
2026: Present
Position
Location
Industry
Website
Commercial Architect
Oslo, Norway (remote)
Hybrid AI commercials
www.aivalance.com
I lead AIvalance as a design-led creative practice focused on premium visuals, websites, niche SaaS, and AI-assisted creative systems for modern brands and business owners.
My work combines visual design, photo with UX thinking, and strategic direction to help brands build stronger digital experiences, clearer positioning, and more commercially effective creative output.
Arclane Partners
Founder & Lead Consultant
2026: Present
Position
Location
Industry
Website
Creative Strategist
Nordic & Poland (Global)
Strategy / Growth Marketing / Creative
www.comingsoon.com
UX Odyssey
Founder & UXRGD
2024: Present
Position
Location
Industry
Website
UX Lead Designer
Oslo, Norway (hybrid)
UX, UI & Digital Design
www.theuxodyssey.com
I built The UX Odyssey to explore user-centred design through a more strategic and practical lens, helping founders and teams create clearer, more intuitive digital experiences.
The work focuses on usability, structure, and thoughtful lean product thinking, with an emphasis on making digital & physical products and service easier to understand, easier to use, and stronger in real-world performance.
Specialties
Why work with me?
Anyone can make something loud. Very few know how to make it last.
That is where I work differently. I don’t use AI to create fantasy for attention or make the decisions for me. I use it as an leverage to sharpen ideas, refine visuals and create work that feels real, intentional and worth trusting.
My approach is grounded in:
• Realism over exaggeration
• Clarity over noise
• Restraint over excess
Because a strong brand should do more than impress for a moment. It should feel authentic, build trust and stay remembered.
