Hi, I’m

Marcus

, the founder of AIvalance

Let’s Build

Something

Meaningful Valuable Memorable Authentic

Brand Strategy

UX Design

Web Design

Visual Design

AI Creative Direction

about me

AI Enthusiast Merging the Digital Space with Physical World

Build an identity

that stays with people

Reach out

marcus [at] aivalance [dot] com

Follow Me

I’m Marcus, founder of AIvalance and a serial entrepreneur.

My work sits at the intersection of design, technology, and AI. With a background in marketing, UX, and visual design, I create brand experiences, websites, and creative systems that help businesses communicate with clarity, confidence, and purpose.

I balance artistic vision with practical execution. That means I do not design for aesthetics alone. Every project is built with intention, shaped by business goals, user needs, and a brand presence designed to stand out and stay relevant.

I use AI as a creative tool, not a replacement for judgment or original thinking. When used well, it sharpens ideas, strengthens execution, and supports better outcomes without losing the human perspective that makes the work resonate.

If you are building something meaningful and want a digital presence that feels more intentional, more refined, and more effective, let’s connect.

Current Ventures

AIvalance

Founder & Creative Strategist   

2026: Present

Position
Location
Industry
Website

Creative Strategist
Oslo, Norway (Global)

Design / AI / Creative

www.aivalance.com

I lead AIvalance as a design-led creative practice focused on premium visuals, websites, and AI-assisted creative systems for modern brands and business owners.

My work combines visual design, photo with UX thinking, and strategic direction to help brands build stronger digital experiences, clearer positioning, and more commercially effective creative output.

the UX Odyssey

Founder & UX Lead Designer

2024: Present

Position
Location
Industry
Website

UX Lead Designer
Oslo, Norway (remote)
UX, UI & Digital Design
www.theuxodyssey.com

I built The UX Odyssey to explore user-centred design through a more strategic and practical lens, helping founders and teams create clearer, more intuitive digital experiences.

The work focuses on usability, structure, and thoughtful lean product thinking, with an emphasis on making digital & physical products and service  easier to understand, easier to use, and stronger in real-world performance.

Specialties

Visual Identity & Brand Design
Building distinctive brand identities that help businesses stand out, earn trust, and stay memorable.
AI-Powered Creative Systems
Developing smarter creative workflows that help brands produce high-quality content faster and more efficiently.
Conversion-Focused Creative
Crafting strategic visuals and messaging that capture attention, build confidence, and drive results.
UX Design
Creating clear, intuitive digital experiences that improve usability, customer satisfaction, and business performance.
Web Design
Designing high-impact websites that strengthen credibility, support growth, and turn visits into action.
Founder & Startup Support
Helping founders and growing businesses sharpen their brand, improve their digital presence, and make stronger creative decisions.

Why work with me?

Anyone can make something loud.
Very few know how to make it last.

That is where I work differently.

I do not use AI to create fantasy for the sake of attention. I use it to refine ideas, sharpen visuals, and create work that feels real, intentional, and worth trusting.

My approach sits between digital craft and real-world perception. That is why my work leans toward realism over exaggeration, clarity over noise, and restraint over excess.

Because a strong brand should not just impress for a moment.
It should feel authentic, build trust, and be remembered.