A case study showing how AIValance created AI-generated speaker characters and motion visuals for Power Dent Girls, a dental education event by MCS Karaś.
Client
Event: Power Dent Girls / MCS Karaś
Industry
Dental education
Role
AI Character Design, Image Direction, Video Direction
Power Dent Girls needed custom cartoon-style speaker characters for a bold dental education campaign. The client had a clear creative goal: each character should feel playful and event-ready, but still resemble the real speaker.
My role was to use AI image and video tools to turn speaker references into recognisable character assets for the campaign.
The client had already struggled with AI-generated cartoons that looked too generic. The outputs did not preserve enough of each speaker’s identity, especially facial structure, hairstyle, expression, and styling details.
This created a visual trust issue. If the characters did not feel connected to the speakers, the campaign would lose its personal and speaker-led quality.
Create recognisable cartoon characters based on real speaker references.
Keep the group style consistent across all speakers.
Reduce AI identity drift through prompt refinement and visual quality checks.
Deliver still and motion-ready assets for event campaign use.
I created a controlled AI production workflow focused on likeness, consistency, and campaign usability.
I analysed each speaker reference, identified the key visual cues that needed to stay recognisable, and built prompts around those details. I then generated multiple variations, selected the strongest outputs, refined weak areas, and rejected images where the character drifted too far from the speaker.
For motion assets, I checked whether each character stayed stable during movement. Outputs with distorted faces, inconsistent styling, or poor likeness were removed from the final selection.
Power Dent Girls is connected to a serious educational context, but the campaign identity is bold, expressive, and character-led. The cartoons needed to feel fun without becoming random. They also needed to respect the real people behind the event.The final direction focused on speaker recognition, group consistency, bright campaign energy, and a clean cartoon style that could work across still images and short motion assets.
Recognisable first
The character had to connect back to the speaker reference.
Stylised, not generic
The output needed personality, not a standard AI avatar look.
Consistent as a group
All characters needed to feel like part of one visual world.
Usable across formats
The assets needed to work in still graphics, social posts, and short videos.
The final character system translated the speakers into a playful cartoon style while keeping the visual connection to the original references. Each character was checked for likeness, expression, hairstyle, and consistency with the wider event look.
The goal was to create recognisable campaign characters that felt connected to the people they represented.
Speaker character exploration
A cartoon-style AI character created from speaker references, refined for likeness, expression, and campaign fit.
Group character system
The characters were reviewed together to keep proportions, style, and visual energy consistent across the full speaker group.
Final selected character direction
The selected outputs balanced recognisable speaker cues with the playful Power Dent Girls visual identity.
Hybrid Commercial AI Visuals
Hybrid commercial AI visuals combine AI-assisted production, human creative direction, and quality control to create brand-ready assets such as custom characters, campaign visuals, product scenes, social content, and motion-ready creative.
Custom characters, campaign visuals, product scenes, and motion-ready assets need more than generation. They need direction, consistency, and a clear role inside the campaign.
For Power Dent Girls, the goal was not just to create cartoon characters. The work focused on building a recognisable visual system that could support a real campaign, reflect the people behind the event, and stay consistent across still images and motion.
If your brand needs custom AI characters, campaign visuals, product scenes, social assets, or motion-ready creative, AIvalance can help turn your idea into a production-ready visual direction.
Explore AIvalance services or contact AIvalance about hybrid commercial AI visuals.
Hybrid commercial AI visuals are campaign-ready assets created with AI-assisted tools and human creative direction. They can include brand characters, product scenes, launch visuals, social content, and motion-ready creative.
AIvalance can support custom AI characters, campaign visuals, product scenes, social assets, visual content systems, and motion-ready creative for AI video or short-form content.
AI can generate images quickly, but commercial assets need consistency, brand fit, quality control, and a clear purpose inside the wider campaign.
